IN SEARCH OF IDENTITY

The exhibition is the result of cooperation between three departments and two constituents of the University of Zagreb; the Department of History and the Department of History of Art from the Faculty of Humanities and Social Sciences and the School of Design from the Faculty of Architecture and represents 19 characters designed by design students for the Department of History and the Department of History of Art. The cooperation was initially motivated by the department's desire to find their own visual identity through the selection of a sign/logo that will in the future transfer key features, values, dynamics of development and current position of the department and contribute to their recognisability and visibility within the faculties, universities and the general public.

The authors of 10 proposals for the Department of History and 9 for the Department of History of Art are students of the first year of graduate studies of the Department of Visual Communications at the School of Design. Their solutions are based on a wide range of associations and/or incentives that were the backbone for students to think and create individual signs/logos, and the exhibition also presents various applications of the new visual identity; from the design of memoranda, publications and posters to the application of signs to utility objects or their use in the digital environment.

Associates of the project are members of Department of History (prof. dr. sc. Ivica Šute, doc. dr. sc. Filip Šimetin Šegvić i doc. dr. sc. Inga Vilogorac Brčić) and Department of History of Art (izv. prof. dr. sc. Lovorka Magaš Bilandžić, prof. dr. sc. Dragan Damjanović i asist. dr. sc. Patricia Počanić) and the School of Design (doc. art. Marija Juza, asist. Ana-Marija Poljanec, asist. Franka Tretinjak i izv. prof. art. Tomislav Vlainić, who were also mentors of students).